Jonathan Hart and James Hollow
Opinion
30 October 2019
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Designing experiences for data not people should now be an industry norm, argue MullenLowe’s Jonathan Hart and James Hollow – we can no long reason our way into strategies or creative directions when we have the simultaneous ability to empirically create insight and test our assumptions.
About Jonathan Hart and James Hollow
Jonathan Hart is head of Data Science & Analytics, MullenLowe Group APAC James Hollow is CEO of MullenLowe Group Japan